I combine strategy and design to create clear, compelling brand narratives. With over a decade of experience across Hong Kong, San Francisco, and Chicago, I’ve built identities and campaigns for clients in technology, finance, hospitality, and real estate.

I’ve worked with agencies including Gensler, Ogilvy, Edelman, and FutureBrand, leading projects that span digital. brand identity, digital design, and environmental systems.

My experience includes Intel’s digital headquarters lobby, a 27-acre Silicon Valley campus identity, and the expansion of Shangri-La Hotels’ visual system across Asia.

I approach each project with strategic clarity—balancing concept and craft to ensure every design strengthens recognition and supports business goals.