Structure for a Multi-Brand Network

A leader in construction operations technology, AlignOps provides tools that track time, performance, compliance, and resource management across four sub-brands covering fleets, staff, tools, and safety. The social media system needed to unify this network while supporting both thought leadership and engagement among decision-makers and field users.

The visual approach translated the core brand system across LinkedIn, Facebook, and Instagram, creating a clear hierarchy between the parent platform and the FleetWatcher, ToolWatch, BusyBusy, and SafetyReports sub-brands. Shared typography, layouts, and messaging structures ensured that each product remained distinct yet recognizably part of the same ecosystem. Content strategy combined video, infographics, and carousel formats to communicate complex workflows in a way that felt direct and easy to understand, supported by clean typography, consistent structure, and data-forward graphics.

Targeted paid campaigns extended the reach of this content, delivering qualified leads across fleet managers, field supervisors, operations executives, and safety coordinators. The result is a unified digital presence that brings coherence to a large multi-brand platform and makes the value of each tool clearer to the teams who rely on them every day.