Onward is a gas station franchise that redefines modern energy delivery.

Offering a cost-effective franchise model and future-ready infrastructure, they aim to bring sustainability and innovation to an established industry.

I developed a cohesive identity system extending across signage, collateral, and franchise materials. The design emphasizes movement and progress through geometric forms and bold color. It communicates Onward’s commitment to accessible, sustainable energy while positioning the brand for national expansion.