Energy With A Point of View

A new gas station franchise built around modern energy delivery, the concept brings together a cost-effective franchise model and future-ready infrastructure to push an established industry forward. The focus is accessibility, innovation, and a clearer path toward more sustainable everyday energy use.

I defined the identity direction by establishing the visual language, core brand elements, and the system that guides signage, collateral, and franchise communication. The approach emphasizes motion and progress through geometric forms, directional cues, and a bold palette that creates a contemporary expression of energy and movement.

The result is a simple and scalable system that gives the franchise a recognizable and forward-leaning visual voice, one that stands apart from traditional utility environments and can grow with new locations and evolving infrastructure.