Making A Difference

An NGO expanding healthcare access across rural Ghana approached us for a website refresh, but it quickly became clear the brand needed stronger structure and clarity to communicate effectively across donors, volunteers, staff, and the communities they support.

Their work brings medical care to areas underserved by hospitals and basic resources, so the identity had to be clear, trustworthy, and easy to navigate. The visual system was rebuilt to reflect the realities of the villages they serve while giving the organization a consistent, dependable voice.

The digital experience follows the same principles. Interface components and hierarchy were designed so users can quickly find what they need—booking appointments, learning about services, or supporting the foundation. The identity carries across the website, social content, and ongoing digital communication.

The result is a cohesive system that strengthens how OKB presents its work and supports their effort to expand healthcare access across rural Ghana.