Inflection Point
SonicShares is an actively traded ETF focused on hospitality, airlines, and shipping. The fund connects investors with opportunities in emerging sectors while maintaining a stable, credible presence.
I developed the brand identity to balance professionalism with forward momentum. The mark, drawn from a modified “S,” represents an inflection point while also evoking a power symbol—signaling both change and confidence.
The color palette merges saturated blues with modern minimalism, combining the dependability of finance with the energy of technology. The visual system extends across print, digital, and motion applications to communicate accessibility and growth potential.
Agency
Vertical
Client
Tidal
Location
Chicago
Role
Brand Design
Design Direction
Web Design
Campaigns
Team
Marketing Director
Leann Gaines
Copy
Guillermo Trias