Inflection Point

SonicShares is an actively traded ETF focused on hospitality, airlines, and shipping. The fund connects investors with opportunities in emerging sectors while maintaining a stable, credible presence.

I developed the brand identity to balance professionalism with forward momentum. The mark, drawn from a modified “S,” represents an inflection point while also evoking a power symbol—signaling both change and confidence.

The color palette merges saturated blues with modern minimalism, combining the dependability of finance with the energy of technology. The visual system extends across print, digital, and motion applications to communicate accessibility and growth potential.

Agency
Vertical

Client
Tidal

Location
Chicago

Role
Brand Design
Design Direction
Web Design
Campaigns

Team

Marketing Director
Leann Gaines

Copy
Guillermo Trias

Next
Next

Design and website for Silicon Valley development