Where People and Ideas Come Together

Assembly is a Silicon Valley office and R&D campus built for a new generation of tech tenants. Refurbished industrial buildings, open floor plans, and landscaped outdoor spaces create a workplace that feels flexible, modern, and designed for collaboration.

I worked with the client and architect on both naming and brand direction. The name Assembly captures the core idea of the campus — a place where people, disciplines, and ideas come together to build what’s next. That idea shaped the entire identity. Visual cues taken from warehouse grids, exposed structures, and honest materials connect the brand to the site’s industrial history while giving it a clean, contemporary edge.

Signage, environmental graphics, and collateral reinforce clarity and movement across the site. Wayfinding supports intuitive flow, and the visual system remains confident and understated — a backdrop that elevates the architecture rather than competing with it. Every touchpoint positions the campus as adaptable, open, and community-focused.

The result is a brand and place that feel purposeful and forward-looking. Assembly offers a workplace that balances industrial character with modern expectations, giving teams room to think, collaborate, and build with intention.