AlignOps builds operational software for the construction industry, uniting data from the field to the office. Its suite of products—FleetWatcher, BusyBusy, ToolWatch, and SafetyReports—helps contractors improve safety, productivity, and profitability.

Collaborating with the marketing and leadership teams, I led brand consolidation across multiple sub-brands, developing a unified identity and visual system under the AlignOps name. The project included design guidelines, event materials, and digital applications to ensure consistency across every customer touchpoint.

The unified system increased visibility across campaigns and reinforced AlignOps’ reputation as the category leader in construction technology.