AlignOps is a leader in apps for the construction industry, providing business-related and practical solutions that track time, performance, and compliance.

Collaborating with the CMO and marketing team, a strategic brand consolidation unified the sub-brands under the AlignOps parent. The core creative challenge was to combine and extend existing brand elements into a cohesive visual system that established a clear brand hierarchy.

Brand marks were refined and encapsulated in circles, with the development of a unified typography, consistent layouts, and an aligned color palette. Each sub-brand color was selected to work within the parent brand's system. Cohesive branding was then implemented across all marketing channels, including social media, websites, print materials, trade show and event collateral, solidifying the market position.