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This Silicon Valley lobby was built around the idea of “What’s outside comes from inside,” using digital storytelling to reveal how advanced processing shapes the visuals people encounter every day. The concept began with evaluating the user journey, mapping how visitors approach, enter, and move through the space so the experience could guide attention with clarity and intention.

A living green wall creates a natural threshold outside, softening the transition into a highly digital interior. Inside, large-format displays present ambient scenes, abstract studies, and expressive motion content created with the same technology that powers Intel’s ecosystem. Inspiration came from core user experience principles, using pacing, rhythm, and simplicity to shape how each moment unfolds.

The result is a lobby that feels modern, energetic, and alive. It demonstrates capability through experience rather than explanation, giving visitors an immediate and intuitive sense of the innovation behind the brand.