Inside Out

The Intel lobby in Silicon Valley serves as an immersive, user-centric introduction for business leaders, customers, and retailers. Aligning with the 'Intel Inside' concept, I created the digital display concept to offer a unique perspective both inside and outside the center.

The user journey begins outside with a green wall, that guides visitors through an exploration of narratives made possible by Intel technology. Inside, the experience unfolds through large video displays showcasing dynamic art, bike tricks, fish tanks, and other abstract elements.

Engaging narratives, and creative expressions, offer a memorable, digital experience.

Agency
Gensler

Client
Intel

Location
San Jose

Role
Brand Designer

Team

Project Leader
Andrew Bornard

Designers
Monina Dolan
Matt Schaefer
Nancy Su

Next
Next

Savills — Event concept, design and signage