Material As A Narrative Device

Honoring leadership with clarity and permanence meant finding a form that could carry the narrative forward. The project called for a unified framework capable of displaying chairmen, donors, and residents together in a single, cohesive system.

The contours of the Bay informed a sculptural bronze line that grounds the endowment wall and moves through the hallway. Its surface includes subtle etched anatomical illustrations, creating a textured backdrop for chairman tributes, donor recognition, and resident portraits.

As the form continues, it establishes a clear rhythm for all three groups, provides a flexible structure for yearly resident updates, and ties the corridor into one intentional experience. The result is an installation that feels refined, adaptable, and distinctly connected to UCSF’s identity.

Agency
Gensler

Client
UCSF

Location
San Francisco

Role
Brand Designer

Team

Account
Jen Lennarts

Project Leader
Thomas Reynolds

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