Where People and Ideas Come Together

A Silicon Valley office and R&D campus designed for a new generation of tech tenants, the environment brings together refurbished industrial structures, open floor plans, and landscaped outdoor areas to create a workplace that feels flexible, modern, and built for collaboration.

I partnered with the client and architect on naming and brand direction. The name Assembly captures the idea of a place where people, disciplines, and ideas come together to build what comes next. That concept shaped the identity, informed by visual cues taken from warehouse grids, exposed structures, and straightforward materials that connect the brand to the site’s industrial history while giving it a clean, contemporary edge.

Signage, environmental graphics, and collateral reinforce clarity and movement across the campus. Wayfinding supports intuitive flow, and the visual system stays confident and understated so the architecture remains the primary voice. The result is a brand and place that feel purposeful and forward-looking, balancing industrial character with modern expectations and giving teams room to think, collaborate, and build with intention.