More Room
to Move
Assembly is a Silicon Valley office and R&D campus designed for millennial tech tenants, integrating refurbished industrial spaces with landscaped outdoor areas to create an adaptive workplace environment.
Working with the client and architect, I conceived the name Assembly to reflect the idea of collaboration and creation. The design draws inspiration from warehouse structures and agricultural materials—honoring the site’s industrial roots while appealing to modern tenants.
The signage, identity, and collateral reinforce the brand’s open and flexible spirit. The result is a cohesive sense of place that positions Assembly as both aspirational and accessible—a workplace that truly offers more room to move.
Agency
Gensler
Client
SKS
Prospect Hill
Location
San Francisco
Role
Naming
Brand Identity
Signage
Team
Executive Creative Director
Dian Duvall
Creative Director
Cathy Tereshita